Book Review - The Purple Cow by Seth Godin
The Purple Cow is the new P of marketing. It emphasizes the need to stand out in the post-advertising era where the customer has a plethora of options and a dearth of Time. The book argues that not taking a risk is riskier. It explores the history of advertising and provides examples of some businesses failing, by playing it safe and others succeeding by taking the risk of standing out and be remarkable. Things that I really like about the book; 1. The language of the book is simple, it's easy to read and Seth Godin provides multiple interesting examples to make his point, making the read informative and fun. 2. I learned about the Bell curve which I completely missed during my MBA. I realized my mistake in placing my product (music video) directly to the early majority and late majority (T-series Punjab) instead of early adopters (Sony, Zee music). 3. To make your cow purple, the book invites you to push the edges of your business and challenge yourself...